Benefits
From a customer point of view:
Puts Customers in control of their preferences
Personal data security
Involves customers with integrated multi-channel
Makes users more efficient and effective
From the company point of view:
Less custom code; the product is built on SAP's existing framework
Provides central repository for all customer preference data, allowing for a single view of the customer
Reduces call volume by providing automation and efficient tools for customer self-service
Since data is native to S/4, it is available for other purposes like marketing and campaign management, back-end processes, and Business Intelligence integration
Allows for customer experience auditing and tracing
Allows for Statutory compliance (TCPA, Do Not Call etc.)
Customer Insights teams leverage the tremendous power of explicitly shared customer preferences